Curology
Beyond formulas: Building a brand that speaks to skin, soul, and science. Collaborating with Curology to create a transformative skincare experience, from brand identity to customer connection.
The Challenge
Curology was a rapidly growing digital dermatology platform with a strong focus on personalized formulas. However, their brand identity lacked coherence and struggled to connect with their target audience on a deeper level. They needed a bold, human-centric approach that reflected their innovative solutions and resonated with customers seeking effective skincare.
Our Approach
We embarked on a collaborative journey with Curology, starting with in-depth research into their target audience and the evolving landscape of digital healthcare. We conducted workshops to uncover the brand's core values and storytelling potential, crafting a narrative that emphasized individuality and a personalized approach.
The Solution
The new Curology brand identity embodies the concept of "skin confidence." We designed a vibrant and dynamic logo that symbolizes personal growth and renewal. The color palette evokes both the warmth of human connection and the scientific precision of dermatology. The tone of voice is friendly, empowering, and informed, creating a genuine dialogue with customers.
Results & Impact
Following the brand identity launch, Curology saw a significant increase in brand awareness and customer engagement. Their social media following skyrocketed, and sales metrics exceeded expectations. The new brand resonated deeply with customers, creating a loyal community empowered to take control of their skin.